App for PostTap

Maximize profitability from your paid traffic with machine learning and personalized journeys built for the smartest marketers

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Drive more revenue from every tap in mobile

PostTap increases the profitability and LTV of your paid media traffic by using machine learning to determine the best path to purchase on every journey. Provide your users the best possible experience on their path to purchase in mobile, acquire higher-value customers, and drive more overall revenue using PostTap’s App product.

Brands now have a single app solution that has been built for them to impact all mobile marketing channels (including Facebook and Instagram) - and the results show that PostTap optimized traffic drives double-digit improvement in ROAS for dozens of enterprise customers.

Two leading IR500 retailers have seen 30% lift in revenue per tap on Facebook utilizing the PostTap App product!

Trusted by the Best

PostTap partner logos for, Sams Club, Expedia, Overstock and Etsy.PostTap Partners Sams Club and Expedia logos

What customers are seeing


More revenue per tap than standard mobile paid media traffic


Higher repeat purchase rate among app-routed users


Higher conversion rate seen with app-routed users vs. mobile web-routed users

Paid Traffic Commerce Optimization

Optimize revenue and drive higher LTV through outcome-oriented intelligent routing, wherever commerce journeys begin.

PostTap Increase Profitability of Paid Marketing like Facebook and Google

Increase Profitability of Paid Spend

Generate more revenue from your paid traffic. App seamlessly optimizes links in mobile and drives app installs, maximizing customer lifetime values, driving higher converting app sales, and increase your profitability.

PostTap’s App product drove more than a 30% increase in our revenue on Facebook. Every dollar spent just became more valuable to us.

Improve User Experience

Ensure your users experience a seamless path to purchase in-app or on mobile web while fixing all broken mobile links. Navigate the complexities of routing with real-time, outcome-oriented decisioning.


Link Optimization

Button’s deep linking, routing intelligence, and mobile experience optimization provides your consumers the best experience that has proven to lead to the highest conversion rates.

App Install Technology

Button’s app install and deferred deep linking technology persists user intent through installs, allowing marketers to turn paid media into a massive driver of app installs.

Reliable App Affiliation

Button’s app affiliation technology has powered over $3B in commerce for the world’s largest brands and has proven to be the best solution for conversion tracking in apps.

Social Network Compatibility

PostTap makes enabling App simple, with support for Facebook and Instagram’s campaign managers and compatibility with a wide range of campaign types.

Data Partnerships

PostTap provides attribution signals to the leading MMPs and synchronizes app affiliate orders with all major networks.

Supported Channels

Unlock App across your Paid Social, SMS, and Affiliate traffic, and expand into additional channels later this year.

Paid Social

for Facebook and Instagram


with SMS for PostTap


for all major affiliate networks

Display and Search are both in beta.

Coming This Year

Button is bringing PostTap to all paid media channels, offering app to your entire customer footprint, regardless of the traffic source.

App-Optimized SMS Marketing

Complement powerful SMS collection and marketing with App, transforming SMS into a powerful driver of app installs and customer engagement.

Learn about SMS

Ready to optimize your paid traffic?

Start benefiting from App today.